Press Release Summary = With the smoking ban fast approaching, many establishments are focusing on how to retain customers and cash-in on the 'al fresco' culture set to hit our shores. Terraza decking could provide the answer.
Press Release Body = The introduction of an outdoor area is set to become the aspirin to the pub chains' oncoming headache. It is feared that the English pub trade could suffer greatly. In Scotland the smoking ban has hit hard and this will continue when the ban reaches Wales and Northern Ireland next month (April), before extending across England on July 1, 2007. Whilst the Government ban will prevent people from smoking in enclosed public spaces, there is no such law for smoking in outdoor areas. Companies like Almura have been quick to capitalise on this 'loophole' by providing decking with a twist.
Their Terraza decking offers a stylish solution to the problem of how pubs can keep their customers (and their profits) when the ban becomes law. The company are keen to break with the stereotype of a 'crafty cigarette' outside the back door and offer an image more in keeping with our European counterparts of chic summer days, spent socialising on specifically designed decking areas.
Sales Director Philip Marsh says, "It is becoming increasingly important for companies to offer outdoor alternatives for their smoking customers. Almura-supplied Terraza decking provides the perfect solution to this problem."
Smoking customers will inevitably lead to a mess outside, not such a good look! Almura have taken this into account by providing decking that can be simply wiped down using a broom, the 'one click' system of their Terraza decking ensures that nothing slips between the cracks, including heels! It also includes capping for the ends, meaning that customers won't be sharing their new space with any unwanted guests of the four-legged variety, a major problem with most alternative systems.
With many pubs and bars wary of changing the image of their establishment, Almura offers a variety of colours and styles in their Terraza range; they'll complement everything from Cosmos to Newcastle Brown Ale!
Ends 26 March 2007
Note to Editors Almura Building Products, a Cheltenham-based company specialising in cladding material, is the sole UK supplier of Terraza Decking. They source their products from the UK and countries such as Japan and the USA. Their cladding is used to emulate materials such as natural timber, brick and stone. In addition they also supply Werzalit balcony systems and internal window boards.
Almura's high quality products are ultra-low maintenance, simple to install, attractive and cost effective, ideal for all types of new build or refurbishment projects. Almura was formed in response to a cry for easy to use, quick to install, clean building materials.
Web Site = http://www.apt-ms.com
Contact Details = For further information / interviews with Philip Marsh please contact
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